Alfex is one of the famous Swiss watch brands whose headquarter is located in Lugarno Switzerland. Unlike all the other famous brands, Alfex just has a history of no more than 65 years, founded in 1948. And in 1981, its owner Hans U. Saurer reorganized Alfex and paid extremely great attention to the design and quality of the watches. And now, with successful management and perfect combination of art and technology, Alfex leaps to the top line of world watch-making industry.

Just because of its short history, Alfex`s product image has always been different from the conventional clocks, emphasizing fashion style as its basic design concept, and combines the pop elements, elegant tastes with traditional watch-making technology of Swiss, just as its motto says, “DARE TO BE DIFFERENT”.

And now, Alfex has broadened its horizon in both women`s and men`s design and functions. As to the women`s, the new designs are more close to precious jewelry and usually, golden and other metallic colors take an very important part.

As to the men`s, Alfex greatly breaks through the traditional patterns. Just as the latest style Black Light 5624 from the Big Line series, it gives out unique three-dimensional senses with its pointers located under the time scales.

If you are a fashion insider, what else are you waiting for?