The new Cartier series marks the birth of the movement which make a leap in the development of watch movements. Cartier watch factory for the first time showed us the results of years of research and development, a complex function of high-level movement.
The new 9907 MC-type movement is the exclusive developed and manufactured by Cartier`s watch factory in La Chaux-de-Fonds. As a pioneering watch model, the Rotonde de Cartier watch implements all the features of the time-code watches.The watches using 9907 MC-type movements all have unique central independent readings on the dial chronograph. This clever and innovative design makes the complexity of the traditional chronograph function and reading show clearer. Points up and down the dial, the pointer will never stop hour’s chronograph readings. The design of the watch to further increase the complexity of the structure, and the designs are being patented.
Another unique movement Cartieris the Roman numerals shape movement 9611 MC, which is a manual-winding movement designed and developed all by Cartier, and its unique design has got the patent. It is not simply on the basis of the existing movements to achieve hollowing effects, but a letter of special shape movement, making full use of all the large Palladium Case space. And it is enough to run 72 hours and guarantee the stability of the coordination of winding torque to achieve precision wonderful travel time.
In La Chaux-de-Fonds, stands a total area of 33,000 square meters of the four-storey building, in which more than 50 kinds of processes, ranging from R & D to production of movement, the movement decoration, assembly, commissioning and final inspection of all work processes are included. And there are more than 1,100 craftsmen in the constant pursuit of technology, design and innovation, which enjoys the most cutting-edge technology in the world. And this is called the kingdom of watch making, Cartier.
All the visible part of the movements or bridges of the Cartier series are carved with Geneva wave decoration details, and all the hidden parts are carefully ring polished. It is this devout spirits to create beauty that makes Cartier watches have more high-level complex features, become more noble and priceless.
Also, Watch must be regularly maintained to ensure its accurate operation. In particular, the senior complex and functional watch need more parts, and these parts are functioning in a limited space, constant external force and friction to bear. The Senior master of complex watch all specialize in certain types of complex process, this require the maintenance of the watch done by the original division. Cartier watch is more than a simple watch, but also precious legacy. These watches all have a long-lasting life, and are able to get the Cartier watch factory`s repair forever.
These days, Vacheron Constantin launched a new Patrimony Contemporaine Pocket Watch, and this is the first pocket watch of the Patrimony Contemporain series. This pocket watch again presents a combination of classical elegance and minimalist charm, and just satisfied the fans of Vacheron Constantin.
This Patrimony Contemporaine watch uses PT 950 as its main material, and both the case and face plate are well dull polished just showing the luster and texture of PT 950. Besides, the white metallic overall design against the blue strap gives out the sense of silence and elegance. The 43.00mm case is smooth and gentle, and the slender and beautiful scales and pointers just makes you feel more comfortable.
Besides, the insiders of this watch are also extremely exquisite. This new Patrimony Contemporaine Pocket Watch is equipped with a manual winding 4400 mechanical movement, which is made all by Vacheron Constantin and there is a splendid Geneva seal on it. The movement has 65 hours` power storage and will make you feel convenient a lot. What`s the important of all, this series of Patrimony Contemporaine Pocket Watches are also limited and there will be only 50 watches launched globally and each one has a unique number. This is just again the reflecting of Vacheron Constantin`s management strategies” the smallest volume, the optimal quality, the highest selling price”.
In 2008, Vacheron Constantin launched the new Quai de l’Ile watches in Geneva. The birth of the Quai de l’Ile watches was based on the transcendence of the spirit of continuous innovation, and it is just another new landmark in the high-end watch-waking industry. And recently in 2009, Vacheron Constantin again launched new model of Quai de l’Ile watches, which was shown in the ONLY WATCH 2009 Charity Auction held in Monaco. This is an exclusive launch because it firstly introduced rare tantalum as the main material, which once again broke through the limits of the use of materials and was called a milestone in watch-making world. And the use of tantalum again shows the spirit of continuous innovation and this is just what the ONLY WATCH Auction needs.
The movement of this Quai de l’ Ile watch is designed and made entirely by Vacheron Constantin. Through the Quai de l’Ile translucent dial design, you can enjoy the Geneva Seal on this 2460 precision movement. Besides, this Quai de l’ Ile watch not only exerts the traditional watch-making craft of the brand, but also brings the a senior security technology that is only used in notes or passport production into the design of the watch dial, which makes Quai de l’ Ile seem to be noble and precious.
“You can easily have time, but can not easily own Vacheron Constantin”, this is the classical slogan of Vacheron Constantin, one of the Richemont’s watch brands in Swiss, and was founded in 1755 in Geneva, having a history of over 250 years. Vacheron Constantin is one of the world oldest and most famous watch-making factories, it continually bring downs the essence of traditional Swiss watch-making technologies and contributes a lot to the watch-making industry with its new inventions.
Besides, a long history gives Vacheron Constantin many years of watch-making experience, and “the smallest volume, the optimal quality, the highest selling price” is always Vacheron Constantin`s business strategy.
Vacheron Constantin’s classic Kallista is the world’s most expensive watch, which was produced in 1886, originally Kingalid ordered it. However, the king passed away before the watch was finished, and it was bought by an unknown buyer from the US at the price of $3.5milion. Kallista is entirely diamond-studded, both on the watch body and the strap, enjoying 118 carefully selected top grade blue and white diamonds weighting 130 karats. And in order to produce this watch, Vacheron Constantin recruited the best engineers and took 20 months (over 6,000hours) of work. And Kallista means perfect in Greek. This is just what Vacheron Constantin wants to show to the world.
Recently Baume & Mercier introduces its new series William Baume, which is inspired by a single-button chronograph introduced in 1938. And this series inherits from the modern design of William Baume series, two level timing disks set against the silver dial, and through the central pointer can the second hand be read. The Silver dial is decorated with a linear Microhyla “Vieux Panier”, and the time-scale of the outer plate and the minute-marks are polished.
Through the large transparent sapphire glass on back of the watch, you can see the operation of the mechanical movement. Another notable feature of the William Baume series is the elegant and extraordinary tourbillion at the position of 9 o’clock. And the small second hand at the 6 o’clock position makes the dial more dynamic.
The new William Baume series includes four models, the single-button chronograph watch, flying tourbillon watch, thin watch, as well as the reverse-jumping second hand watch. They just call on the close ties with brand`s long history by reproducing the complex traditional watch-making skills. And along with all the other watches of Baume & Mercier which are made extraordinarily, they fully reveal the unique characters of their wearers, building up Baume & Mercier`s fame as a fashionable, simple and elegant master in watch-making.
Adhering to a 170-year watch-making history, Baume & Mercier now has already been a pioneer in high-end watches. All along, Baume & Mercier holds on its beliefs and updates the technologies persisting on its rich traditional crafts. Besides, every Baume & Mercier watch was engraved with the Greek letter PHI, representing the prime number theory, a symbol of the eternal watch design, harmonious proportions and the perfect combination, which becomes the brand mark of Baume & Mercier. And every watch it produces adheres to this perfect idea of enduring harmony.
A few years ago, Baume & Mercier was always on its way to looking for the proper way to express its brand, while the art of photograph, with its natural elements, eternity, memory, technology, quality, professional, popular and easy to get, just became a perfect fit for the image of Baume & Mercier`s celebrities. Recently, Baume & Mercier hold an exhibition in Rome Exhibition in Italy, which is one part of its roving exhibitions. Surprisingly, many of today’s world famous photographer appeared in this unique night, including Mimmo Jodice, Nan Goldin, Don Mac Cullin, etc. By this way, Baume & Mercier wanted to show its desire to be an active participant in the world fashion, cultures, and lead the world into the new generation.
A few years ago, Breguet was acquired by Swatch, another famous Swiss watch-maker. Since then, Breguet has gained more strength and diffused a new breath. And now, four series of the Breguet, Classique, Heritage, Marine and TypeXX are enjoying a rapid expansion. And on the case of all the new models of Breguet watches, coin patterns are decorated and they have been a form of Breguet’s most important logo. Despite the great changes Breguet experienced, what is still remained is the specific and independent number each Breguet watch has.
This year, the latest watch models Breguet displays on the Fair of Basel, just keeps on its noble traditions, immediately stands out from the numerous other brands. However, the new generation of Marine watch is so outstanding and gains the eyes of almost all the watch-lovers. It is equipped with the latest alarming movement, and carefully decorated with a highly recognizable Marine`s wave ornamentation. What`s more, its water-resistance depth is up to 300 meters, and in corporate with the excellent alarm system, it can easily satisfy the needs of amateur divers and even can be loved by connoisseurs who expects sophisticated performance. The Marine watch again proves Breguet`s famous 225-year-old advanced technologies and the noble tastes of all the Breguet-lovers.
Breguet was born in Switzerland in 1747, while he spent most of his life in Paris. He created countless great inventions and was active in every aspect of watch-making industry. His neo-classical simplicity of the design surprised the world permanently. And his descendants used their own masterpieces showed their gifts and achievements in watch-making, just as their forefather.In the history of Breguet, it was always closely connected with Big Shots during different periods, and this could somewhat show the strength of Breguet in watch-making.
Breguet is always the love of the Royal nobilities. King Louis XVI, the French Queen Marie, Anthony Tsar Alexander I, the British Queen Victoria, British Prime Minister Winston Churchill, and even the Prussia William I, they were from different times, different countries, different cultures, and even different religions, but they shared the same preference–Breguet. What`s more, elites of different areas also adore Breguet a lot!
Genius Albert Einstein was Breguet`s loyal customer. World famous musician Tchaikovsky was also Breguet`s loyal user. And even nowadays, the U.S. Secretary of State John Foster Dulles always let Breguet tell him time. And now, many call Breguet the “king of watch”, and regard Breguet as the “father of modern watch-making”, it is really an appropriate measure.
Alfex is one of the famous Swiss watch brands whose headquarter is located in Lugarno Switzerland. Unlike all the other famous brands, Alfex just has a history of no more than 65 years, founded in 1948. And in 1981, its owner Hans U. Saurer reorganized Alfex and paid extremely great attention to the design and quality of the watches. And now, with successful management and perfect combination of art and technology, Alfex leaps to the top line of world watch-making industry.
Just because of its short history, Alfex`s product image has always been different from the conventional clocks, emphasizing fashion style as its basic design concept, and combines the pop elements, elegant tastes with traditional watch-making technology of Swiss, just as its motto says, “DARE TO BE DIFFERENT”.
And now, Alfex has broadened its horizon in both women`s and men`s design and functions. As to the women`s, the new designs are more close to precious jewelry and usually, golden and other metallic colors take an very important part.
As to the men`s, Alfex greatly breaks through the traditional patterns. Just as the latest style Black Light 5624 from the Big Line series, it gives out unique three-dimensional senses with its pointers located under the time scales.
If you are a fashion insider, what else are you waiting for?
